Top Business Apps Performance in New Zealand, Q4 2024

In the fourth quarter of 2024, the top business apps in New Zealand demonstrated varied performance across downloads, revenue, and active users. Here's a closer look at these trends, with data provided by Sensor Tower.

LinkedIn: Network & Job Finder saw its weekly revenue fluctuate, peaking at around $31.8K in late October before ending the quarter at roughly $24.5K. Downloads decreased gradually, starting at 1.9K and declining to just over 1K by the end of December. Meanwhile, active users began at approximately 241K, rose to a high of 276K mid-quarter, and settled at 248K by the close of the year.

Adobe Acrobat Reader: Edit PDF showed a dip in revenue from $9.7K at the beginning of the quarter to $4.6K by its end. Downloads were relatively stable, hovering around 2.2K initially and dropping slightly to 1.5K. Active user numbers started at 197K, peaked at 210K mid-quarter, and fell to 160K by December's conclusion.

Invoice Simple: Invoice Maker experienced modest revenue fluctuations, beginning at $3.4K and ending at $2.7K. Downloads saw a gradual decline from 209 to 114 weekly. Active users fluctuated slightly, starting at 1K and ending the quarter at a similar level.

iScanner: PDF Document Scanner maintained a steady revenue stream, starting at $2.7K and closing the quarter at $2.3K. Downloads were consistent, with numbers ranging from 659 to 472. Active users showed a slight decrease, beginning at 13.6K and ending at 12K.

Invoice2go: Easy Invoice Maker displayed a downward trend in revenue, starting at $3.1K and finishing the quarter at $1.6K. Downloads stayed low throughout, fluctuating between 34 and 25. Active user numbers also declined slightly from 552 to 473.

For more detailed insights, visit Sensor Tower's comprehensive platform.